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 - erosion of the quality of rural infrastructure, including transport, shops and other essential services, is increasing the social exclusion and isolation faced by traditionally disadvantaged groups.
- constant declines in agricultural incomes mean that many of Britain’s farmers are struggling to stay in business at all.
- the unique rural environment is under threat from traffic congestion and declines in biodiversity.
- Rural Revival is a new action-oriented campaign which aims to break the cycle of rural decline through enterprise-based community self-help. Launched in 2003 by the internationally recognised Plunkett Foundation, the campaign has three main strands:
- It advocates enterprise-based community self-help approaches to rural policy makers at the national, regional and local level as a proven and practical approach to sustainable rural development.
- It demonstrates the effectiveness of the approach and accelerates its take-up by providing catalytic support packages to fledgling rural social enterprises which result in defined social benefits.
- It improves the consistency and quality of the support infrastructure for enterprise-based community self-help by developing the capacity of local support organisations.
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